contact.created

Event triggered whenever a contact was successfully created.

Note: When importing multiple contacts using CSV, these events won't be triggered. Contact support if you have any questions.

All webhook payloads follow a consistent top-level structure with event-specific data nested within the data object.

• type (string) — The event type that triggered the webhook (e.g., contact.created).

• created_at (string) — ISO 8601 timestamp when the webhook event was created.

• data (object) — Event-specific data containing detailed information about the event. The data object for the contact.created event contains the following parameters:

  object parameters

  • id (string, required) — Unique identifier for the contact
  • audience_id (string) — Unique identifier for the audience this contact belongs to
  • segment_ids (array) — Array of segment IDs the contact belongs to
  • created_at (string, required) — ISO 8601 timestamp when the contact was created
  • updated_at (string, required) — ISO 8601 timestamp when the contact was last updated
  • email (string, required) — Contact's email address
  • first_name (string | null) — Contact's first name. May be absent from the payload
  • last_name (string | null) — Contact's last name. May be absent from the payload
  • unsubscribed (boolean, required) — Whether the contact has unsubscribed from all emails sent from your team

{
  "type": "contact.created",
  "created_at": "2026-11-17T19:32:22.980Z",
  "data": {
    "id": "e169aa45-1ecf-4183-9955-b1499d5701d3",
    "audience_id": "78261eea-8f8b-4381-83c6-79fa7120f1cf",
    "segment_ids": ["78261eea-8f8b-4381-83c6-79fa7120f1cf"],
    "created_at": "2026-11-17T19:32:22.980Z",
    "updated_at": "2026-11-17T19:32:22.980Z",
    "email": "steve.wozniak@gmail.com",
    "first_name": null,
    "last_name": null,
    "unsubscribed": false
  }
}